Brands are big winners in the ‘first social media World Cup’
This article was originally published on The Conversation, 19 July 2014 by Darryl Woodford & Katie Prowd The 2014 World Cup has already seen a significant volume of Twitter conversation across a...
View ArticleBigger than the Superbowl: the World Cup breaks viewing records
It’s official: more people in the US are streaming the World Cup than this year’s Superbowl, so it’s no surprise sports channel ESPN this week reported a 46% increase in viewership in group round games...
View ArticleThe World Cup that was: a look back through social media
On Sunday, Germany held the World Cup aloft after scoring a goal in extra time. Somewhat surprisingly, the final wasn’t the most tweeted event of the 2014 tournament: that title went to Germany’s...
View ArticleBrands are big winners in the ‘first social media World Cup’
This article was originally published on The Conversation, 19 July 2014 by Darryl Woodford & Katie Prowd The 2014 World Cup has already seen a significant volume of Twitter conversation across a...
View ArticleBigger than the Superbowl: the World Cup breaks viewing records
It’s official: more people in the US are streaming the World Cup than this year’s Superbowl, so it’s no surprise sports channel ESPN this week reported a 46% increase in viewership in group round games...
View ArticleThe World Cup that was: a look back through social media
On Sunday, Germany held the World Cup aloft after scoring a goal in extra time. Somewhat surprisingly, the final wasn’t the most tweeted event of the 2014 tournament: that title went to Germany’s...
View Article
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